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Showing posts from June, 2019

RETAIL’S BIG DATA CHALLENGE… AND OPPORTUNITY

Data has long powered modern retail, helping Walmart become a master of supply chain logistics and fueling Kroger’s customer-centric strategy. Artificial intelligence and the cloud are fueling explosive growth in retail big data — and transforming customer marketing. And as the retail industry moves online and customer digital engagement is the battlefield, the quality and quantity of data will determine the winners and losers. This new world requires — more than ever — data discipline. And this is an area that is particularly challenging to smaller retailers and even some regional chains. Data discipline will make or break retail success from this day onward. Here are just a few examples of issues I’ve encountered in talking with retailers: One retailer still had super abbreviated product descriptions that were used years ago with the old (much narrower) receipts. Product descriptions coming from the retailer’s item file are used to power online shopping — abbreviated descrip...

How to add a Google Maps API key to your store locator

Lepton Software works with the Google Maps Platform  to ensure your customers get the best possible map experience. Google requires you to register  API key  with your map and an active billing account.If you want to learn more about how lepton Software is using Google Maps Platform and why you need to register your map with Google, please navigate to Your store locator Google Maps License explained. Create Google API Key First let’s check whether your account has or doesn’t have a key added. Login to your account and go to Google Maps API key tab . If you see an empty field, then check instructions below.Step 1: Sign in to your Google account. If you don’t have one, you’ll have to create it to proceed further.Step 2: Navigate to Google Maps Platform site and press ‘Get Started’Step 3: In the opened window you’ll be asked which API’s to enable. Check all three boxes. and click ‘Continue’Step 4: Then you’ll be asked to create a project or select from existing ones. You...