Data has long powered modern retail, helping Walmart become a master of supply chain logistics and fueling Kroger’s customer-centric strategy. Artificial intelligence and the cloud are fueling explosive growth in retail big data — and transforming customer marketing. And as the retail industry moves online and customer digital engagement is the battlefield, the quality and quantity of data will determine the winners and losers. This new world requires — more than ever — data discipline. And this is an area that is particularly challenging to smaller retailers and even some regional chains. Data discipline will make or break retail success from this day onward. Here are just a few examples of issues I’ve encountered in talking with retailers: One retailer still had super abbreviated product descriptions that were used years ago with the old (much narrower) receipts. Product descriptions coming from the retailer’s item file are used to power online shopping — abbreviated descrip...
Lepton Software is a Premier Google Maps partner in India, Middle East and Singapore who has supported 500+ companies in their growth journey since its inception. Lepton is leader in Location Analytics, Map Data and Geospatial consulting practise across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt. , Retail, IT and Automotive etc.