Lepton Software Export & Research (P) Ltd

Lepton’s exclusive new market for FMCG companies and retail stores The key difference between FMCG companies and retail stores is inventory. An FMCG store keeps an inventory which can be sold in days. While a retail store might have inventory that lasts for even years! But, the common problem that plagues both these industries is most assuredly supplier networking. Lepton utilizes location intelligence – the latest artificial intelligence technique of combining location data with market research . Lepton aims to create a smart market – i.e. fully mapped geographical locations containing supplier chain information, cluster descriptions and possible locations for business expansion & field force tracking.  The SmartMarket app is designed to be an integral part of your business strategy, whether it’s in market research, trend prediction, managing field force or even location comparison - and no matter the industry, FMCG or retail, SmartMarket will prevail. ...

Why is a store locator must for your business? A few years back, Google came up with the concept of micro-moments. They defined them as the moments where we intuitively turn to our smart-devices to obtain some kind of relevant information that drives our decision for some kind of action. They called these moments the ones that mattered the most for businesses in this information-driven world. You can think of these micro-moments as critical touch points in the decision-making journey of a consumer. Since consumers can take action to satisfy their needs or curiosities at any given time from any place in the world, it becomes highly imperative for any business to be there in that micro-moment, because this is what will essentially determine if that consumer’s journey ends on your landing page with your product or service.   You might be thinking that this is all well and good but how is this value adding for my business? How can I ensure that my business is there for the c...