Lepton provides a cloud based location analytics platform called SmartMarket to
help an organization plan its business expansion and retail presence
efficiently through visual analytics & other statistical data. One of the
most important element that governs the success of a retail outlet is the
Location. If selection of location is done right the first time using the
scientific and location analytics, chances of better ROI and store performance
increases manifolds.
SmartMarket is an easy to use but
highly sophisticated and intelligent tool for a future proof location strategy.
It has an offline version under the same platform of Market Pulse, which is
MarketPulse SmartPlanner.
Few of the many exciting features of
the platform are:
- Ranking of the
locations and comparing them with each other against business defined
parameters.
- Finding out catchment areas specific to the business
potential.
- Statistical analysis against each catchment area using
external map layers i.e. (Demographic presence, Economic activity, Retail
cost, Earning and Expenditure patterns etc.)
- Plotting Competitor’s location on Map and comparing them with
existing or planned new locations.
- Create multiple session across different users for
later analysis and comparing results with existing business locations.
- Helps different organization plan location based
marketing strategies and outdoor advertisements.
Thus, strength and weakness of
various locations can be analyzed and an informed decision can be taken to
shortlist specific locations in consideration to expand the geographic spread.
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